Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
Most museums offer rather old fashion audio tours for extra information about the art and the building. The Rubens House in Antwerp upgrades its visitor experience by breathing new life into the works of the classical painter Peter Paul Rubens via a mobile application. People can use state of the art IBeacon technology to interact with art. This case study tells you all want to know about this very cool project.