LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
With this innovative installation Argentinian beer brand Salta Cerveza tackels rugby fans in the nothern Salta province. The Rugbeer vending machine is funny and a painful kind of way certainly interactive. And, very important, sales went up 25%. Look here for the case video.