Heineken – Worlds Apart Experiment
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which ...
With this innovative installation Argentinian beer brand Salta Cerveza tackels rugby fans in the nothern Salta province. The Rugbeer vending machine is funny and a painful kind of way certainly interactive. And, very important, sales went up 25%. Look here for the case video.