Sony – The Xperia Soda Stunt
With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free ...
For years filmmaker Max Joseph had a crazy idea that wouldn’t go away. He dreamed of filling highway dividers, which can be found in the median of many US roads, with artwork and turn it into an animated car commercial. Unfortunately no car company would bite. But then Samsung got involved and gave Max the chance to turn his dream into reality. The animation – shot on Samsung phones – turned out pretty awesome and the story about Max road to his dream is maybe even better.