Philips – Augmented Reality Mugs
With this campaign Philips found a great way to prove its ‘sense and simplicity’ slogan. To promote their grooming kits they didn’t use an app or other digital gimmick ...
For years filmmaker Max Joseph had a crazy idea that wouldn’t go away. He dreamed of filling highway dividers, which can be found in the median of many US roads, with artwork and turn it into an animated car commercial. Unfortunately no car company would bite. But then Samsung got involved and gave Max the chance to turn his dream into reality. The animation – shot on Samsung phones – turned out pretty awesome and the story about Max road to his dream is maybe even better.