With Who is Notasso? Samsung Galaxy Note launched a very effective interactive campaign in The Netherlands. More than 50,000 people used the Facebook app to let their pictures mash up by the (probably fictive) Spanish street artist Notasso. Now Notasso is back for a new Facebook adventure. This spring a huge portrait of the Dutch astronaut André Kuipers will appear in a meadow near Schiphol Airport. The artwork is made from thousands of uploaded photos and will be visible from space.
G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves ...
Reebok joins the 3D street art hype with a project of truly epic proportions. In London’s November rain two artists created a gigantic 1,160.4m² artwork. The target: promote Reebok’s CrossFit ...
Everyone knows that the hardest part of painting is in the details. Painting tools brand Purdy translates this into a very creative and effective piece of brand activation. With ...