Payless – Palessi
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
Every time a new smartphone is launched, people wait in line in front of stores to be the first to get the new device. Great free publicity for your brand of course. Samsung in New Zealand had a brilliant idea to engage its fans in a far more effective way for the launch of the Galaxy S4. They gave people the chance to wait in a virtual line. In order to be the first, they had to share the Galaxy S4 new features on social media. The more you shared the closer you got. Twelve thousand people (!) joined the line that was broadcasted live in front of the store on billboards. This case study tells the whole story. Great work!
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