Nike – Just Do It HQ at the Church
In partnership with the local community, Nike has transformed a previously shuttered church into a stunning cultural heaven for basketball, inspiration and the ultimate training program to help Chicago’s ...
Every time a new smartphone is launched, people wait in line in front of stores to be the first to get the new device. Great free publicity for your brand of course. Samsung in New Zealand had a brilliant idea to engage its fans in a far more effective way for the launch of the Galaxy S4. They gave people the chance to wait in a virtual line. In order to be the first, they had to share the Galaxy S4 new features on social media. The more you shared the closer you got. Twelve thousand people (!) joined the line that was broadcasted live in front of the store on billboards. This case study tells the whole story. Great work!
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In partnership with the local community, Nike has transformed a previously shuttered church into a stunning cultural heaven for basketball, inspiration and the ultimate training program to help Chicago’s ...
Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...
To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters ...