Renault Zoe – Life size scalextric
To promote the new electric Zoe Renault built a life-size scalextric around the streets of central London. Two Zoe cars were modified to be controlled using scalextric’s controllers, which ...
Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ambitions. In the #BeFearless project Samsung helps people to gradually overcome their fears through Samsung Gear VR. The awesome Launching People campaign shows a group of people facing their fear of heights. Also be sure to check out the #BeFearless site for more info and videos.