Kenneth Cole – Google Glass Campaign
Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ambitions. In the #BeFearless project Samsung helps people to gradually overcome their fears through Samsung Gear VR. The awesome Launching People campaign shows a group of people facing their fear of heights. Also be sure to check out the #BeFearless site for more info and videos.
Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: ...
Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo. Through a clever mashup of Twitter, Google maps and real life prize locations free tickets were given away ...