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Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the ...
Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ambitions. In the #BeFearless project Samsung helps people to gradually overcome their fears through Samsung Gear VR. The awesome Launching People campaign shows a group of people facing their fear of heights. Also be sure to check out the #BeFearless site for more info and videos.