Samsung Gear VR – #BeFearless

03 March 2016 | Durables

Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ambitions. In the #BeFearless project Samsung helps people to gradually overcome their fears through Samsung Gear VR. The awesome Launching People campaign shows a group of people facing their fear of heights. Also be sure to check out the #BeFearless site for more info and videos.