Mercedes – Take the Weel
Smart campaign by Mercedes the US. Five of Instagram’s all-star photographers go an a five-day roadtrip in the CLA. Whoever gets the most likes, keeps the all-new Mercedes-Benz. You ...
New Samsung research suggests that 75% of men have little or no idea how to operate the domestic appliances they have at home. In this outdoor activation the brand gives a humorous twist to this revealing by creating modernized versions of world-famous sculptures. Michelangelo’s David takes charge of the weekly wash while Rodin’s The Thinker is deep in thought, pondering how to operate a washing machine. Each statue took a six-strong design team two months to create and they have been installed around central London.