Samsung – Modernized Masterpieces

15 October 2018 | Durables

New Samsung research suggests that 75% of men have little or no idea how to operate the domestic appliances they have at home. In this outdoor activation the brand gives a humorous twist to this revealing by creating modernized versions of world-famous sculptures. Michelangelo’s David takes charge of the weekly wash while Rodin’s The Thinker is deep in thought, pondering how to operate a washing machine. Each statue took a six-strong design team two months to create and they have been installed around central London.