Axe – Hair Crisis Relief
Axe launched this funny and inventive online campaign for teenagers. 100 girls judge the hair of guys who have uploaded pictures of themselves. Is their hairdo hot or not? ...
The problem with smart watches is that they’re universally ugly. Fortunately, there is this exception called the Samsung S3. To emphasize its good looks Samsung Israel came up with this cool outdoor concept. At first sight the ad looks exactly like those from other expensive watches, but in fact the billboard is just as interactive as the S3 itself.