Sony – Xperia Xperience
Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...
This live online campaign is an original and funny way to demonstrate just how damage resistant the Samsung B2 100 really is. During each shakedown round seventy cell phones were placed on a steep glass table. When people called one of the mobiles it moved as a result of the vibration. The contender whose call caused a mobile to fall over the table edge won that B2 100. The online buzz around campaign resulted in 30,000 calls per hour! Look here for the case study.