Samsung – SOS Island

09 August 2013 | Durables

‘A cutting edge social media reality series.’ That’s how Samsung describes its new campaign SOS Island. The electronica brand is looking for contestants to come to the Caribbean for a survival adventure with Les Stroud. If you make the cut you will be moving to SOS Island to compete in survival challenges using the GALAXY S4 zoom and GALAXY NX camera. Viewers can watch the adventures on Samsung’s YouTube Channel and will interact via social media and vote the performances in real time.

14 November 2012 | Durables

Sony – The Xperia Soda Stunt

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free ...
22 December 2011 | Durables

Samsung Galaxy Note – Who is Notasso?

To emphasize the Galaxy Note’s graphic qualities Samsung launched the digital campaign Who is Notasso? I this great app the upcoming Spanish street artist Notasso makes a personal art ...
02 September 2014 | Durables

Volkswagen – Charge up for the new e-Golf

To charge people up for the new e-Golf, Volkswagen in Norway came up with this innovative campaign. The car brand utilized the charging hardware on smartphones to interact with ...