Volkswagen – The Fun Theory
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
Will Swyping be the digital hype of 2010? Samsung sure hopes so. They integrated the patented technology that provides a faster way to input text on touch-screens in their new Galaxy S model. To prove the advantages of Swyping Samsung Netherlands launched the SuperSwypers campaign. SuperSwypers are a group of young journalists that you can send out to an event of your own choice. Their reports are gathered on an action site and it’s possible to follow the SuperSwypers live on the Dutch friends network feest.je. The journalists also use Foursquare, Facebook, Mobypicture and Twitter. Social media to the max!