Samsung – Modernized Masterpieces
New Samsung research suggests that 75% of men have little or no idea how to operate the domestic appliances they have at home. In this outdoor activation the brand ...
NX cameras allow amateur photographers to get professional results. At least that’s what Samsung says. With the We are David Bailey-campaign they try to prove the claim in a creative and effective way. Samsung recruited 143 namesakes of the legendary photographer David Bailey and set them loose with the NX1000. The result is a cheerful and successful marketing adventure. Look here for the case video and backgrounds. Excellent work!