Samsung – We are David Bailey

12 September 2013 | Durables

NX cameras allow amateur photographers to get professional results. At least that’s what Samsung says. With the We are David Bailey-campaign they try to prove the claim in a creative and effective way. Samsung recruited 143 namesakes of the legendary photographer David Bailey and set them loose with the NX1000. The result is a cheerful and successful marketing adventure. Look here for the case video and backgrounds. Excellent work!

08 December 2016 | Durables

BLACK+DECKER – FLOOR99.9

The new Black & Decker steam cleaners eliminates 99.9% of all bacteria. To create a buzz around the launch of these products Black & Decker opened a pop-up restaurant ...
31 December 2018 |

Volkswagen – Annie. The Beetle

Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...
22 September 2011 |

IKEA – Manland

Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the ...