Samsung – We are David Bailey

12 September 2013 | Durables

NX cameras allow amateur photographers to get professional results. At least that’s what Samsung says. With the We are David Bailey-campaign they try to prove the claim in a creative and effective way. Samsung recruited 143 namesakes of the legendary photographer David Bailey and set them loose with the NX1000. The result is a cheerful and successful marketing adventure. Look here for the case video and backgrounds. Excellent work!

03 March 2016 |

Samsung Gear VR – #BeFearless

Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ...
27 March 2018 |

Nike – Reactland

In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
15 April 2016 | Durables

Sony Mobile – Instazoom

To demonstrate the photographic performance of the Xperia Z5 camera, Sony in France came up with this spot-on Instagram adventure. The experience begins with a picture of a Paris ...