Volkswagen – The Fun Theory
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
The sweetest Christmas activation of the year found place in Milwaukee. There Samsung converted an abandoned mall into a holiday haven for kids who could really use one. They partnered with YouTube star Casey Neistat to create an unforgettable experience for children part of the nonprofit, the Boys & Girls Club. The entire winter wonderland experience was captured on Galaxy Note8 phones by the kids and fellow creators and was first released on Neistat’s YouTube channel and has garnered millions views.