Sanoma Men’s Magazines – Men only think about one thing

13 February 2009 | Fastmovers

With three steamy virals Dutch publisher Sanoma Men’s Magazines tries to persuade companies and media planners to advertise in their paper and digital brands. Because men only think about one thing… Okay, maybe two.

17 March 2009 | Fastmovers

Axe – Armpit Oracle

Last year there was an Axe TV-commercial about a guy with very, very sweaty armpits. The Swedish online campaign Armpit Oracle uses a more subtle approach. Don’t forget to ...
09 April 2021 |

Lux – The Soap with a Lump

Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than ...
18 May 2011 |

Cadbury – Share the Joy

Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these ...