Fundación Vivir – Mother Blanket
Tapping into local Andean traditions, NGO Fundación Vivir educates mothers in the Ecuadorian Andes about children’s growth to detect early signs of health issues like chronic malnutrition. They took ...
This case is certainly worth checking out. To promote an off-season ticket sale Scandinavian Airlines ran a competition on Facebook in which SAS fans could win a free trip. The only thing people had to do was putting their own pic into a custom made Up For Grabs frame and post this on the SAS Facebook wall. Because the campaign didn’t fit the Facebook regulations it was shut down, but by then SAS already had its fair share of online publicity. Check this link for the case study.