SAS – Up fro Grabs

15 April 2011 | Services

This case is certainly worth checking out. To promote an off-season ticket sale Scandinavian Airlines ran a competition on Facebook in which SAS fans could win a free trip. The only thing people had to do was putting their own pic into a custom made Up For Grabs frame and post this on the SAS Facebook wall. Because the campaign didn’t fit the Facebook regulations it was shut down, but by then SAS already had its fair share of online publicity. Check this link for the case study.