LUFTHANSA – ARE YOU KLAUS-HEIDI?
Lufthansa German Airline flies on a regular basis from Sweden to Berlin and wants to communicate this to a target audience of young Swedish travelers. They came up with ...
This case is certainly worth checking out. To promote an off-season ticket sale Scandinavian Airlines ran a competition on Facebook in which SAS fans could win a free trip. The only thing people had to do was putting their own pic into a custom made Up For Grabs frame and post this on the SAS Facebook wall. Because the campaign didn’t fit the Facebook regulations it was shut down, but by then SAS already had its fair share of online publicity. Check this link for the case study.
Lufthansa German Airline flies on a regular basis from Sweden to Berlin and wants to communicate this to a target audience of young Swedish travelers. They came up with ...
Clear blue oceans, superbly colored coral reefs and snow-topped glaciers. The world often looks more beautiful if you see it through the eyes of travel bloggers. But the problem ...
Is it a bird? Is it a plane? It’s a human-shaped drone! The UK based mobile network Giffgaff created a cool marketing stunt to promote its free as a ...