SC Johnson – Scent by Glade

12 February 2020 | Fastmovers

The rise of online shopping has meant that fewer shoppers are experiencing the fun of sample fragrances. So Glade decided to bring samples of its home air fresheners to online shoppers in a new and innovative way. The S.C. Johnson-owned brand teamed up with Walmart and took the packing pillows that typically protect online shopping orders and transformed them into pockets of fragrance. When the packing pillows were popped, customers were met by a sample of a new fragrance. The campaign won a Gold, Silver, and Bronze Lion at the 2019 Cannes International Festival of Creativity.

 

26 April 2015 | Fastmovers

Jägermeister – HausBar

In this cheerful activation Jägermeister gives German men the opportunity to nominate friends who for whatever reason don’t come to the pub anymore. The HausBar is a pop-up bar ...
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Forever 21 – Time Square Billboard

A billboard that can actually stand out in Times Square must be using some kind of digital magic. That’s certainly the case with this one from the fashion brand ...
28 September 2010 | Fastmovers

Histor – Color Explosion

With a gigantic 3D color explosion Brandbase – in close cooperation with pr agency Edelman – was responsible for the spectacular opening of the Inside Design Amsterdam event. For ...