SC Johnson – Scent by Glade

12 February 2020 | Fastmovers

The rise of online shopping has meant that fewer shoppers are experiencing the fun of sample fragrances. So Glade decided to bring samples of its home air fresheners to online shoppers in a new and innovative way. The S.C. Johnson-owned brand teamed up with Walmart and took the packing pillows that typically protect online shopping orders and transformed them into pockets of fragrance. When the packing pillows were popped, customers were met by a sample of a new fragrance. The campaign won a Gold, Silver, and Bronze Lion at the 2019 Cannes International Festival of Creativity.

 

05 April 2019 | Fastmovers

Desperados – Epic Parties Imagined by You

Desperados has made a specialty out of hosting awesome parties with innovative tech. The Heineken-owned tequila flavored beer brand now launched ‘Epic Parties Imagined by You’, a yearlong series ...
13 September 2010 | Fastmovers

Slankie – Slankie Yogavilla

As a follow-up to the successful action with free yoga mats and lessons Brandbase now developed a new campaign that connects Slankie cheeses to yoga. On the packagings of ...
20 September 2010 | Fastmovers

Lidl – The Dutch Grillmeister Championship

To mark the end of Lidl’s Grillmeister campaign, Brandbase developed and organized The Dutch Grillmeister Championship. During this lively event seventeen men and women competed for the title ‘Grillmeister ...