Coop Kaffe – Secret Coffee Shop
In Oslo’s hip and alternative Grünerløkka district you’ll find a cosy coffee shop on every corner. Coop Kaffe – subsidiary of the Coop supermarket chain – chose this sparkling ...
The rise of online shopping has meant that fewer shoppers are experiencing the fun of sample fragrances. So Glade decided to bring samples of its home air fresheners to online shoppers in a new and innovative way. The S.C. Johnson-owned brand teamed up with Walmart and took the packing pillows that typically protect online shopping orders and transformed them into pockets of fragrance. When the packing pillows were popped, customers were met by a sample of a new fragrance. The campaign won a Gold, Silver, and Bronze Lion at the 2019 Cannes International Festival of Creativity.