SC Johnson – Scent by Glade

12 February 2020 | Fastmovers

The rise of online shopping has meant that fewer shoppers are experiencing the fun of sample fragrances. So Glade decided to bring samples of its home air fresheners to online shoppers in a new and innovative way. The S.C. Johnson-owned brand teamed up with Walmart and took the packing pillows that typically protect online shopping orders and transformed them into pockets of fragrance. When the packing pillows were popped, customers were met by a sample of a new fragrance. The campaign won a Gold, Silver, and Bronze Lion at the 2019 Cannes International Festival of Creativity.

 

12 April 2013 | Fastmovers

Perrier – Secret Place

Dark, sensual en très sophisticated. In the online game Secret Place Perrier leads us into a mysterious world with more than 60 characters and up to 1h20 of content. ...
06 July 2012 |

Cadbury – Joy Train

A train that brings magic and joy. Check this nice activation by Cadbury’s in Sydney that helped train passengers to start the day with a smile....
19 December 2018 |

Ruavieja – We Need to See More of Each Other

One of this year’s most impactful holiday campaigns comes from Spain. A few weeks ago, liqueur brand Ruavieja launched a four-minute emotional film with friends who don’t see each ...