Schweppes – The Dress for Respect

29 May 2018 | Fastmovers

In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed in nightclubs. To show how serious the problem is Schweppes invited three ladies to wear a touch-sensitive dress at a club. The sensors registered in real-time when they were touched without their consent. The numbers were shocking: in just one evening it happened 157 times, more than 40 times per hour!

 

11 April 2012 |

McDonald’s – McTimetable

Check this inventive product placement by McDonald’s in Poland. At Warsaw Central Station a promo message is integrated in the train station timetables. Did you get delayed by 20 ...
16 June 2010 |

Shell Music Weeks

Loyalty and good music flowed together in the Shell Music Weeks. Brandbase created and developed this campaign, in which Shell costumers received a coupon with an action code each ...
07 October 2014 | Fastmovers

Nestcafé – 1000 Red Mugs Campaign

Finding inspiration from lovelocks around the world Nescafé came up with this feel good outdoor activation. The coffee brand locked thousands of its famous red mugs to bridges, benches ...