Nestcafé – 1000 Red Mugs Campaign
Finding inspiration from lovelocks around the world Nescafé came up with this feel good outdoor activation. The coffee brand locked thousands of its famous red mugs to bridges, benches ...
In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed in nightclubs. To show how serious the problem is Schweppes invited three ladies to wear a touch-sensitive dress at a club. The sensors registered in real-time when they were touched without their consent. The numbers were shocking: in just one evening it happened 157 times, more than 40 times per hour!