3M – Post-it Proposal
To show that a 3M Post-It is more than a piece of paper Korean creative agency Innored came up with this spectacular tearjerker stunt. A team of 250 Post-it ...
In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed in nightclubs. To show how serious the problem is Schweppes invited three ladies to wear a touch-sensitive dress at a club. The sensors registered in real-time when they were touched without their consent. The numbers were shocking: in just one evening it happened 157 times, more than 40 times per hour!