Ruavieja – We Need to See More of Each Other
One of this year’s most impactful holiday campaigns comes from Spain. A few weeks ago, liqueur brand Ruavieja launched a four-minute emotional film with friends who don’t see each ...
In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed in nightclubs. To show how serious the problem is Schweppes invited three ladies to wear a touch-sensitive dress at a club. The sensors registered in real-time when they were touched without their consent. The numbers were shocking: in just one evening it happened 157 times, more than 40 times per hour!