Fearless Girl
Fearless Girl was one of the big winners in Cannes this year. The statue of a daring young girl standing defiantly in front of Wall Street’s Charging Bull, has ...
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them with humour? Low-cost airline Scoot chose the last weapon and launched a campaign in which they ridiculed their copying colleagues. This strategy resulted in positive publicity, as you can see in this case video. A glorious victory for creativity!