KPN – The biggest chocolate letters in the world
To celebrate the launch of a new XL store in Rotterdam, Dutch telecom provider KPN came up with an XL treat: the biggest chocolate letters in the world. People ...
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them with humour? Low-cost airline Scoot chose the last weapon and launched a campaign in which they ridiculed their copying colleagues. This strategy resulted in positive publicity, as you can see in this case video. A glorious victory for creativity!