Starbucks – Digital Network
Besides good beverages and food Starbucks wants to offer a way of life. An increasing part of the customers of the famous coffee company drink their green tea crème ...
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them with humour? Low-cost airline Scoot chose the last weapon and launched a campaign in which they ridiculed their copying colleagues. This strategy resulted in positive publicity, as you can see in this case video. A glorious victory for creativity!