Allianz – Amateur Replay
As sponsor of famous stadiums Allianz over the years has become a household name in professional football. To increase their brand presence in the world of amateur soccer the ...
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them with humour? Low-cost airline Scoot chose the last weapon and launched a campaign in which they ridiculed their copying colleagues. This strategy resulted in positive publicity, as you can see in this case video. A glorious victory for creativity!