Swiss Skydive – Elevator
Parachute school Swiss Skydive had no budget for a large-scale advertising campaign. Wirz/BBDO created this cheap alternative to give elevators users the awesome experience of a free fall....
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them with humour? Low-cost airline Scoot chose the last weapon and launched a campaign in which they ridiculed their copying colleagues. This strategy resulted in positive publicity, as you can see in this case video. A glorious victory for creativity!