Amazon Prime – Hunters Grindhouse Experience
The 70’s has taken over Highland Park in Los Angeles in celebration of Amazon Prime Video’s new series Hunters, starring Al Pacino. People were invited to enter the show’s ...
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them with humour? Low-cost airline Scoot chose the last weapon and launched a campaign in which they ridiculed their copying colleagues. This strategy resulted in positive publicity, as you can see in this case video. A glorious victory for creativity!