Ben & Jerry’s – Wanna spoon?
In this tasty social media campaign Ben & Jerry’s explores the boundaries of online friendships. The new Wanna Spoon? app scours Facebook profiles, looking for anything they might have ...
Nice campaign that proves that you can plug a very uncool product with a young target audience. In Brazil sponge brand Scotch-Brite created a refreshing experience marketing activation in partnership with trendy restaurants in the city of São Paulo. When dinner was finished people got a choice: pay the bill or wash the dishes and eat for free. Look here for the case study.