Coca Cola Zero – Unlock the 007 in You
This really is a great guerrilla stunt from Belgium. To promote the premiere of the new Bond movie Skyfall unexpected train passengers in Antwerp were given a mission, and ...
Nice campaign that proves that you can plug a very uncool product with a young target audience. In Brazil sponge brand Scotch-Brite created a refreshing experience marketing activation in partnership with trendy restaurants in the city of São Paulo. When dinner was finished people got a choice: pay the bill or wash the dishes and eat for free. Look here for the case study.