Brewery Brahma – Pay Per Beer
In Brazil AB InBev’s Brahma Beer came up with a new business idea which combines revolutionary e-commerce with the most analog technology. Pay Per Beer is a tool that ...
Nice campaign that proves that you can plug a very uncool product with a young target audience. In Brazil sponge brand Scotch-Brite created a refreshing experience marketing activation in partnership with trendy restaurants in the city of São Paulo. When dinner was finished people got a choice: pay the bill or wash the dishes and eat for free. Look here for the case study.