Toyota iQ – Fun celebrity race
To prove how easy to use and fashionable their new city car is, Toyota organized a fun celebrity race during the Amsterdam Fashion Week. In the presence of journalists ...
Nice to see that an inconic family game like Scrabble uses this kind of creative brand activation. With Scrabble Wifi people could win free wifi minutes in places without any connection in Paris. The only thing they had to do was proving their spelling skills. Look here for the case study.