OLD NAVY – SELFIEBRATION MACHINE
Are you already getting fed up with all the selfie activations lately? This one by Old Navy is too good not to share. To celebrate its 20th birthday the ...
Nice to see that an inconic family game like Scrabble uses this kind of creative brand activation. With Scrabble Wifi people could win free wifi minutes in places without any connection in Paris. The only thing they had to do was proving their spelling skills. Look here for the case study.