Honda Jazz – Screen Hopping
The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content ...
Nice to see that an inconic family game like Scrabble uses this kind of creative brand activation. With Scrabble Wifi people could win free wifi minutes in places without any connection in Paris. The only thing they had to do was proving their spelling skills. Look here for the case study.