Scrabble – Scrabble Wifi

03 June 2013 | Durables

Nice to see that an inconic family game like Scrabble uses this kind of creative brand activation. With Scrabble Wifi people could win free wifi minutes in places without any connection in Paris. The only thing they had to do was proving their spelling skills. Look here for the case study.

27 September 2017 |

37.5 Technology – Cliffside Pop-up Shop

Check out the world’s most remote pop-up shop, 6000ft above the ground on the side of the Bastille Wall in Colorado. At this Cliffside Shop outdoor adventurers could get ...
13 December 2018 |

Payless – Palessi

In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
17 October 2014 | Durables

Mattel Games – Shopping Mall Surprise

Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy ...