Volkswagen Fox – Twitter zoom
Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo. Through a clever mashup of Twitter, Google maps and real life prize locations free tickets were given away ...
Nice to see that an inconic family game like Scrabble uses this kind of creative brand activation. With Scrabble Wifi people could win free wifi minutes in places without any connection in Paris. The only thing they had to do was proving their spelling skills. Look here for the case study.