Scrabble Trickster – Scrabble Tweet

09 March 2012 | Durables

The launch of a rebellious version of the classic board game Scrabble inspired the manufacturers to this inventive and addictive advergame. The contender who forms the longest word in Tweet Scrabble, wins a copy of the new Scrabble Trickster. The online game turns out to be an online hit in Flanders. If you understand Dutch you can look here for the action site.

11 September 2017 | Durables

IKEA – The Human Catalogue

Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
27 November 2009 | Durables

IKEA – Facebook Showroom

IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook ...
05 January 2018 | Durables

Samsung – From Dream to Reality

For years filmmaker Max Joseph had a crazy idea that wouldn’t go away. He dreamed of filling highway dividers, which can be found in the median of many US ...