Scribe – The ScribeBillboard

Scribe is a Mexican notebooks brand with 50 years of tradition. Because notebooks aren’t exactly a hot topic with the tablet generation they came up with this inspirational campaign, which resulted in a national event. The ScribeBillboard was an interactive billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days. In that period she transformed a huge white canvas into a work of art filled with colour and the ideas that she received from Twitter. Now several characters created by Beaven, such as a rabbit DJ, a swordfish that serves burgers and a surfing giraffe, have been animated in a television and cinema commercial reinforcing the brand signature, Scribe tus ideas (Scribe your ideas).