Shell – Catching Free Fuel

15 October 2010 | Fastmovers

81 men and women are racing on a scooter through The Hague city centre. Above their head a huge signs that says ‘tag me’. The kick-off of the Shell Catching Free Fuel campaign – developed by BrandBase – caused lots of funny scenes. Passers-by who managed to tag one of the Shell FuelSave Experts, received a ticket that was good for a free tank of FuelSave or FuelSave Diesel. In the campaign Shell gives away a total of 40000 liters of FuelSave!

30 March 2011 |

Flair – Fashion Tag

Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With ...
21 May 2014 |

Beck’s – Playable posters

To promote its sponsorship of the New Zealand’s Music Month Beck’s Beer has developed an interactive street poster that plays and remixes music when touched. The playable posters use ...
23 May 2014 | Fastmovers

Pocari Sweat – Lunar Dream Moon Capsule

Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...