Carlsberg – Unbottle Yourself
According to Carlsberg Swedes are the most reserved people on the planet. To unleash the beast in them, the beer brand brings us a social adventure campaign in the ...
In a favela in the heart of Rio de Janeiro Shell built the world’s first soccer pitch to have floodlights powered by footsteps. The 200 specially designed tiles placed beneath the surface of the pitch use the kinetic energy released by the players. The field was unveiled by soccer legend Pelé. Also check out this short making of video.