Shell – Footstep Powered Football Pitch

22 September 2014 | Fastmovers

In a favela in the heart of Rio de Janeiro Shell built the world’s first soccer pitch to have floodlights powered by footsteps. The 200 specially designed tiles placed beneath the surface of the pitch use the kinetic energy released by the players. The field was unveiled by soccer legend Pelé. Also check out this short making of video.

 

 

 

 

30 May 2014 |

COCA-COLA – FRIENDLY TWIST BOTLLE

Coke’s all about sharing. That’s the marketing message Coca-Cola is spreading around the world. In Colombia the brand devised a funny method to get freshmen at colleges connected. They ...
10 February 2020 | Fastmovers

Budweiser – Recup Arena

As part of its sponsorship of the FIFA World Cup, Budweiser has created an innovative and eco-conscious new sports facility in Sochi, Russia. The football pitch is made entirely ...
11 May 2022 |

Chicken Lit – SoulFuel Safe Lamp

Many South Africans living in extreme poverty can’t afford electricity. Or don’t have access to it. That means they often turn to open flame fire like paraffin lamp and ...