Coca-Cola – Israeli Summer Campaigns
After launching personalized road signs, Coca-Cola in Israel continues to push the boundaries of its brand activations. The Social Robot allowed Israeli teenagers to be part of the popular Summer ...
In a favela in the heart of Rio de Janeiro Shell built the world’s first soccer pitch to have floodlights powered by footsteps. The 200 specially designed tiles placed beneath the surface of the pitch use the kinetic energy released by the players. The field was unveiled by soccer legend Pelé. Also check out this short making of video.