Shell – Free Tanking

30 July 2009 | Fastmovers

White dresses and stylish suites formed a vibrant queue at a Shell gas station in Heemskerk, the Netherlands. It was the kick-off of Type Tanking, a concept that BrandBase created to generate a positive buzz around the Shell Free Liter Weeks. Type Tanking is a joyful series of events in which people dressed up as bride and groom, ski teacher, dwarf, cowboy & indian or doctor & nurse received a free tank of Shell FuelSave Euro 95 at certain Shell gas stations across Holland. Look for more info and videos on the action site.

16 October 2019 |

V2C Gin – Drowned Bottle Openers

Every year nearly 15,000 bicycle wrecks are fished from the Amsterdam canals. That inspired the independent Amsterdam-based gin brand V2C to give new life to these forgotten bicycles by ...
01 July 2011 |

HomePlus – Virtual Subway Store

The rebranded supermarket chain HomePlus faced a tough challenge. Their mission was to attack market leader E-mart in In South Korea without opening many more stores. They came up ...
13 February 2009 | Fastmovers

Sanoma Men’s Magazines – Men only think about one thing

With three steamy virals Dutch publisher Sanoma Men’s Magazines tries to persuade companies and media planners to advertise in their paper and digital brands. Because men only think about ...