Shell FuelSave – 1 Liter Challenge

06 April 2009 | Services

Shell’s new FuelSave Euro 95 reduces your fuel consumption. To emphasize this message BrandBase organized the 1 Liter Challenge. In this contest the Dutch comedian Jeroen van Koningsbrugge competed against visitors of the Amsterdam AutoRAI. The stake: who has the most economical driving style.  De prize: one month free Shell FuelSave Euro 95. Let the battle begin! Shell also gave away 50.000 coins which AutoRAI visitors could exchange for a liter FuelSave Euro 95.

22 August 2014 | Services

Shell & VVN – The Boss (featuring Monsif)

In cooperation with the Dutch traffic safety organization VVN and Shell BrandBase came up with the hip-hop song The Boss (featuring the popular rapper Monsif) that teaches kids in ...
15 April 2011 | Services

SAS – Up fro Grabs

This case is certainly worth checking out. To promote an off-season ticket sale Scandinavian Airlines ran a competition on Facebook in which SAS fans could win a free trip. ...
31 May 2018 | Services

The Palau Pledge

With 21,000 inhabitants Palau is the thirteenth smallest nation in the world, but it attracts almost eight times its population in tourists each year. With this campaign the government ...