Shell FuelSave – 1 Liter Challenge

06 April 2009 | Services

Shell’s new FuelSave Euro 95 reduces your fuel consumption. To emphasize this message BrandBase organized the 1 Liter Challenge. In this contest the Dutch comedian Jeroen van Koningsbrugge competed against visitors of the Amsterdam AutoRAI. The stake: who has the most economical driving style.  De prize: one month free Shell FuelSave Euro 95. Let the battle begin! Shell also gave away 50.000 coins which AutoRAI visitors could exchange for a liter FuelSave Euro 95.