PNC BANK – The Gingerbread Branch
To get people excited about its annual Christmas Price Index PNC opened a life-size bank made of real gingerbread. The branch opened its doors in Philadelphia, where thousands of ...
Hear, hear for science and innovation! The third edition of the annual Shell Generation Discover Festival in The Hague was bigger than ever before. More than 35,000 children were introduced to the future of technology through cool educational challenges, interactive adventures and workshops. They raced with miniature cars powered by salt water. Generated energy by dancing. Or could fly with a drone. With the free five-day festival Shell aims to spark the interest of primary school pupils about science and technology. BrandBase was responsible for the concept and did production for the event.