IKEA – ThisAbles
ThisAbles is far more than just a clever play on words. It’s an awesome product innovation idea that — true to the IKEA brand values – democratizes design and ...
Racing with miniature cars that run on salt water. Flying with drones. Or generating energy by moving around. During the first edition of the Shell Generation Discover Festival 32,000 children were introduced to the future of energy, innovation, science and technology through cool activities, challenges and educational experiences. With the free five-day festival in The Hague Shell wants to introduce children to the world of science and technology in an engaging and enthusiastic manner. BrandBase created and produced the event in cooperation with PR agency Edelman. Check out this link for more information, photos and video impressions.