Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
The monumental Shell headquarters building in The Hague will be renovated over the next few years. During this renovation the facade will be covered with a 2064 m2 photo collage: the biggest building wrap ever in the Netherlands. It’s divided into 23 rooms, each representing a discipline within Shell. The detailed photographs offer passersby and visitors a unique sneak peek inside the company. BrandBase created and developed the building wrap in close cooperation with Shell.