Ben & Jerry's – Fairtweets
In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message ...
Want to get funky on the kinetic dance floor? Or rather enjoy a nitrogen ice-cream or visit the state of the art Shell Eco-marathon paddock? The Lab was packed full of surprisingly attractions about innovation and the future of energy. BrandBase produced and developed the four-day educational spectacular in cooperation with Imagination and Edelman PR. The goal was to get more visitors to the event than ever before and create a solid foundation for future Shell Eco-marathon competitions and events. We succeeded: 40.000 people of all ages learned about the world of tomorrow and had an unforgettable experience. Look here for a video impression.