Nivea – Stress test
This humorous and bold activation has a lot of viral potential. The video is quite light on branding, but you sure will remember it is from NIVEA. And to ...
Want to get funky on the kinetic dance floor? Or rather enjoy a nitrogen ice-cream or visit the state of the art Shell Eco-marathon paddock? The Lab was packed full of surprisingly attractions about innovation and the future of energy. BrandBase produced and developed the four-day educational spectacular in cooperation with Imagination and Edelman PR. The goal was to get more visitors to the event than ever before and create a solid foundation for future Shell Eco-marathon competitions and events. We succeeded: 40.000 people of all ages learned about the world of tomorrow and had an unforgettable experience. Look here for a video impression.