Shell Music Weeks
Loyalty and good music flowed together in the Shell Music Weeks. Brandbase created and developed this campaign, in which Shell costumers received a coupon with an action code each ...
Want to get funky on the kinetic dance floor? Or rather enjoy a nitrogen ice-cream or visit the state of the art Shell Eco-marathon paddock? The Lab was packed full of surprisingly attractions about innovation and the future of energy. BrandBase produced and developed the four-day educational spectacular in cooperation with Imagination and Edelman PR. The goal was to get more visitors to the event than ever before and create a solid foundation for future Shell Eco-marathon competitions and events. We succeeded: 40.000 people of all ages learned about the world of tomorrow and had an unforgettable experience. Look here for a video impression.