LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
Kids are the future, so you better cab let them explore the world of tomorrow as soon as possible. That’s exactly what happens at the Shell Energy Lab, a huge branded event that BrandBase produces and develops. The four-day family festival in Rotterdam is packed full of surprisingly attractions about innovation and the future of energy. To spark kids enthusiasm for the Lab there is this funny contest. Whoever makes the coolest paper masterpiece wins a ride in a high tech car hat competes in the Shell Eco-marathon.