Laive – The Italian Persecution
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s ...
What do you get as you bring together a world famous stunt man, a tuned Fiat 500 and an 11 meters high looping? A thrilling car stunt! To promote Shell’s V-Power BrandBase organized a sensational kick-off of the AutoRai 2011 in Amsterdam. V-Power is a high-quality fuel that helps enhance driving power and delivers superior performance. Ideal for a stunt like this. Want to have a look for yourself? The show runs until April 23 three times a week at the AutoRai.