BrandBase – The BrandRally
During the Cannes Lions Festival BrandBase organizes a kick-ass rally for people in the advertising industry. The Brandrally starts and finishes at the Boulevard de la Croisette and in ...
In cooperation with the Dutch traffic safety organization VVN and Shell BrandBase came up with the hip-hop song The Boss (featuring the popular rapper Monsif) that teaches kids in a cool way about the importance of traffic rules. Just one day after its release it reached the top position in the Dutch iTunes Children’s Music Charts! You can check out the video here. Boom shakalaka kaboom!