Heineken – Worlds Apart Experiment
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which ...
The yearly transit from summer to winter time gives many Dutchmen the blues. To bring a bit of light into these dark days BrandBase developed the Shell Wake-Up campaign. Early birds who showed up at a gas station in their pyjamas between 6 and 7 AM and refuelled their car received a Philips Wake-Up Light for free. The event was the kick-off for a collaboration between two major Dutch companies: Shell costumers who fill up their cars with 25 litres gas or more get a 50% discount on Philips products.
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which ...
With the Airdrop marketing campaign Red Bull involves students in an interactive experience. Instead of hiring hot girls to give out free samples the company placed crates of Red ...
Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. ...