Laive – The Italian Persecution
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s ...
The yearly transit from summer to winter time gives many Dutchmen the blues. To bring a bit of light into these dark days BrandBase developed the Shell Wake-Up campaign. Early birds who showed up at a gas station in their pyjamas between 6 and 7 AM and refuelled their car received a Philips Wake-Up Light for free. The event was the kick-off for a collaboration between two major Dutch companies: Shell costumers who fill up their cars with 25 litres gas or more get a 50% discount on Philips products.