Shell – Wake-Up

02 November 2011 | Fastmovers

The yearly transit from summer to winter time gives many Dutchmen the blues. To bring a bit of light into these dark days BrandBase developed the Shell Wake-Up campaign. Early birds who showed up at a gas station in their pyjamas between 6 and 7 AM and refuelled their car received a Philips Wake-Up Light for free. The event was the kick-off for a collaboration between two major Dutch companies: Shell costumers who fill up their cars with 25 litres gas or more get a 50% discount on Philips products.

12 February 2020 | Fastmovers

SC Johnson – Scent by Glade

The rise of online shopping has meant that fewer shoppers are experiencing the fun of sample fragrances. So Glade decided to bring samples of its home air fresheners to ...
20 February 2014 | Fastmovers

Coca-Cola – Invisible Vending Machine

In the last years we have posted several cases about cool Coca-Cola vending machines. This great Valentine activation was only visible for couples. The machine turned a dark street ...
26 October 2020 | Fastmovers

Laive – The Italian Persecution

Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s ...