Orphea – The Billboard Trap
Nice example of show, don’t tell advertisement from Italy. Insectide spray Orphea4D Protection built this billboard next to a busy road in Milan. It looks like normal, but after ...
The yearly transit from summer to winter time gives many Dutchmen the blues. To bring a bit of light into these dark days BrandBase developed the Shell Wake-Up campaign. Early birds who showed up at a gas station in their pyjamas between 6 and 7 AM and refuelled their car received a Philips Wake-Up Light for free. The event was the kick-off for a collaboration between two major Dutch companies: Shell costumers who fill up their cars with 25 litres gas or more get a 50% discount on Philips products.