As kick-off for the annual Back to School campaign BrandBase developed an engaging publicity stunt commisioned by Shell and the Dutch safe traffic organization VVN (together responsible for the Mobile Traffic Square). We asked a group of first graders to play a part in bringing the road traffic safety to attention. Armed with chalkboards, bundles of balloons and bumper stickers, the children encountered motorists on Shell stations and asked them to pay extra attention to road traffic safety now that they’re going off the school again. That resulted in a lot of positive reactions from the motorists and bystanders. Look here for the registration by Dutch press agency ANP.
The British non-profit organization Women’s Aid created this impressive outdoor campaign for International Women’s Day. In busy shopping streets in London and Birmingham innovative digital billboard showed the face ...
To promote this exhibition on New York in de nineties Droga5 created this great campaign. They transformed the city’s pay phones into time machines that allow passer-by to make ...
Sacha Baron Cohen’s new show Who Is America? is already causing its fair share of controversy in the U.S. To promote it in Belgium, BETV came up with an ...