PromPerú – Suitcases of Peru
Tourism boards often spent shitloads of money on digital display in major airports. Instead of burning their marketing budget on this expensive way of advertising, Peru’s tourism board came ...
As kick-off for the annual Back to School campaign BrandBase developed an engaging publicity stunt commisioned by Shell and the Dutch safe traffic organization VVN (together responsible for the Mobile Traffic Square). We asked a group of first graders to play a part in bringing the road traffic safety to attention. Armed with chalkboards, bundles of balloons and bumper stickers, the children encountered motorists on Shell stations and asked them to pay extra attention to road traffic safety now that they’re going off the school again. That resulted in a lot of positive reactions from the motorists and bystanders. Look here for the registration by Dutch press agency ANP.