Netflix – Little Italy Takeover
As it comes to event marketing, Netflix has a pretty good track record. To promote its gangster epic The Irishman the streaming service threw a public party in which ...
As kick-off for the annual Back to School campaign BrandBase developed an engaging publicity stunt commisioned by Shell and the Dutch safe traffic organization VVN (together responsible for the Mobile Traffic Square). We asked a group of first graders to play a part in bringing the road traffic safety to attention. Armed with chalkboards, bundles of balloons and bumper stickers, the children encountered motorists on Shell stations and asked them to pay extra attention to road traffic safety now that they’re going off the school again. That resulted in a lot of positive reactions from the motorists and bystanders. Look here for the registration by Dutch press agency ANP.