Japan is one of the most homogenous nations on the planet. In schools, subtle differences in skin tone are noticed. As an expert in skin color cosmetics brand Shiseido set out to educate kids with a program designed to celebrate their differences. They did it with help from an unlikely champion: a box of crayons. Partnering with schools, a unique class combining ethics and art was created. Check out the story behind this multi-award-winning campaign.