Mountain Dew – Street Art Project
With this energetic viral Mountain Dew kicks off its Street Art Project. After liking the UK Facebook page fans are challenged to create a piece of street art in ...
Skittles tries to conquer Facebook with a series of lively Rainbow campaigns. Last October they launched Dazzle the Rainbow, a challenge in which fans are asked to bury a man named David Phoenix in a vat of candy. It all ended in an online event. With Update the Rainbow Skittles added a funny live element to the campaign. Facebook fans visiting the Skittles page can post their current status update to a call centre operator. The operators read each update out loud before posting the video back to the user’s Facebook wall. Skittles strategy – generate social media exposure – seems to pay off. They now have over 1.7 million Facebook fans!
With this energetic viral Mountain Dew kicks off its Street Art Project. After liking the UK Facebook page fans are challenged to create a piece of street art in ...
It’s interesting to see in what way companies going to use Apple’s iPad for their brand activation. Clothing retailer The Gap does a very good job with the 1969 ...
In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed ...