Ben & Jerry’s – Wanna spoon?
In this tasty social media campaign Ben & Jerry’s explores the boundaries of online friendships. The new Wanna Spoon? app scours Facebook profiles, looking for anything they might have ...
Skittles tries to conquer Facebook with a series of lively Rainbow campaigns. Last October they launched Dazzle the Rainbow, a challenge in which fans are asked to bury a man named David Phoenix in a vat of candy. It all ended in an online event. With Update the Rainbow Skittles added a funny live element to the campaign. Facebook fans visiting the Skittles page can post their current status update to a call centre operator. The operators read each update out loud before posting the video back to the user’s Facebook wall. Skittles strategy – generate social media exposure – seems to pay off. They now have over 1.7 million Facebook fans!
In this tasty social media campaign Ben & Jerry’s explores the boundaries of online friendships. The new Wanna Spoon? app scours Facebook profiles, looking for anything they might have ...
On the heels of its Losing Blue campaign Corona came up with a bold and brave example to create awareness and behavior-change. For its Fit Pack the Mexican brewer ...
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....