Skittles – Update the Rainbow

12 November 2010 | Fastmovers

Skittles tries to conquer Facebook with a series of lively Rainbow campaigns. Last October they launched Dazzle the Rainbow, a challenge in which fans are asked to bury a man named David Phoenix in a vat of candy. It all ended in an online event. With Update the Rainbow Skittles added a funny live element to the campaign. Facebook fans visiting the Skittles page can post their current status update to a call centre operator. The operators read each update out loud before posting the video back to the user’s Facebook wall. Skittles strategy – generate social media exposure – seems to pay off. They now have over 1.7 million Facebook fans!

18 April 2016 |

Waitrose – Live from the Farm

Modern shoppers want to know where their food is coming from. With this in mind Waitrose developed the charming and relevant omnichannel campaign Live from the Farm. For an ...
16 April 2010 | Fastmovers

Stella Artois – King of Cannes

This well-done, sophisticated social media campaign by the Belgium brewer Stella Artois is certainly worth checking out. To promote their sponsorship of the Cannes Film Festival advertising agencies Mother ...
16 January 2015 |

Castello Cheese – Eat the Art Pop-up Museum

Sampling deluxe by the Danish cheese brand Castello. In a eat the art pop-up museum in New York City passers-by got the opportunity to products in a very original ...