Stella Artois – King of Cannes
This well-done, sophisticated social media campaign by the Belgium brewer Stella Artois is certainly worth checking out. To promote their sponsorship of the Cannes Film Festival advertising agencies Mother ...
Skittles tries to conquer Facebook with a series of lively Rainbow campaigns. Last October they launched Dazzle the Rainbow, a challenge in which fans are asked to bury a man named David Phoenix in a vat of candy. It all ended in an online event. With Update the Rainbow Skittles added a funny live element to the campaign. Facebook fans visiting the Skittles page can post their current status update to a call centre operator. The operators read each update out loud before posting the video back to the user’s Facebook wall. Skittles strategy – generate social media exposure – seems to pay off. They now have over 1.7 million Facebook fans!