Sky – Game of Thrones Marathon

11 August 2017 | Services

To create a buzz around the new Game of Thrones season Sky Italia gave a new definition to the term binge-watching. The broadcaster came up with the Game of Thrones Marathron, asking runners to complete an ultra-marathon while simultaneously watching all 60 episodes behind a moving screen on a truck. The race kicked off in Rome and took runners across the Italian countryside and ended at Sforzesco Castle in Milan. There, thousands of fans stayed up until the early hours of the morning to watch the premiere of Game of Thrones season seven.

05 December 2014 |

WestJet – Christmas Miracles Part II

With this give away stunt on Canadian airports WestJet last year produced a feel good campaign that went viral to the max (the video has been watched over 36 ...
10 January 2014 | Services

Sport Club Recife – Immortal Fans

Sometimes advertising has the power to really change lives. Like this organ-donor campaign from Brazil, in which die-hard Sport Club Recife fans showed how much they love their football ...
17 May 2016 |

PETA – Behind the Leather

At first sight it seems as if people walked into a normal high-end leather store in Bangkok. But when the shoppers took a better look at the bags, belts, ...