Lux – The Soap with a Lump
Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than ...
Inspired by the meaning of the original rainbow flag, US spirit brand Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ rights. By redesigning its glass Skyy showed that its commitment goes far beyond a single celebration. With all live pride events cancelled because of the pandemic, the glass became a tangible collectable for people to express their support for the community.