Skyy Vodka – Pride Glass

05 October 2020 | Fastmovers

Inspired by the meaning of the original rainbow flag, US spirit brand Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ rights. By redesigning its glass Skyy showed that its commitment goes far beyond a single celebration. With all live pride events cancelled because of the pandemic, the glass became a tangible collectable for people to express their support for the community.