Tokyo Shimbun – Augmented reality app
Newspapers all over the world suffer from decline in circulation and aging readership. In an attempt to engage the Tokyo Shimbun more with kids, a Tokyo agency created an ...
As a follow-up to the successful action with free yoga mats and lessons Brandbase now developed a new campaign that connects Slankie cheeses to yoga. On the packagings of all Slankie low fat cheeses consumers can find action points that give them the chance to visit the luxurious Yogavilla on Tenerife. The amount of points stands for the amount of days you can enjoy the sun and quietness. The campaign is supported with print and radio advertising and POS materials.