Slankie – Slankie Yogavilla

13 September 2010 | Fastmovers

As a follow-up to the successful action with free yoga mats and lessons Brandbase now developed a new campaign that connects Slankie cheeses to yoga. On the packagings of all Slankie low fat cheeses consumers can find action points that give them the chance to visit the luxurious Yogavilla on Tenerife. The amount of points stands for the amount of days you can enjoy the sun and quietness. The campaign is supported with print and radio advertising and POS materials.