Heineken – Beer-injected Sneakers
To mark the launch of Heinekens new Silver lager, the beer brand teamed up with Los Angeles designer The Shoe Surgeon to create Heinekicks. The limited-edition sneakers (32 pairs ...
Each day, approximately 600 million plastic straws are used and disposed of in Europe and the USA. These straws eventually end up in landfills and oceans, causing harm to the environment and wildlife.
In 2009, a designer from Berlin named Arman Emami pondered why reusable drinking straws were not more common. He soon realized that cleaning and bacterial buildup were significant challenges for such straws.
He began to brainstorm a solution that would make cleaning the inside of a straw easier, and he hit upon the idea of creating a straw that could be opened in the middle. Emami quickly sketched out his design on a napkin with a pen and left feeling satisfied.
He decided to pursue his concept for a divisible, reusable drinking straw. It led to the creation of the Sliderstraw. This innovative design can be easily split into two halves for residue-free cleaning, making it a more hygienic and eco-friendly choice for everyday use.
In June of 2018, Emami patented his invention, and the award-winning Sliderstraws are now available for purchase, including as sustainable advertising materials.