Europcar – La Grande Compression
To promote rental company Europcar’s new service Autoliberté, Ogilvy Paris organized this hidden camera prank. Shoppers were flabbergasted after finding a piece of scrap at the spot they’ve just ...
This very cool and engaging campaign won Cannes Mobile Grand Prix last week. Smart, the Philippines’ largest telecom provider, took its mission to “make text light and easy” further than ever by transforming old analog mobile phones into light text book for Philippine public school students. Look here for the case study.