Smart – E-Ball

20 April 2012 | Durables

This brilliant activation makes electric cars look quite sexy. The live pong gaming installation, controlled by two third generation electric Smart cars, was launched at the Frankfurt Motorshow and created a huge media buzz in Germany. Check the great up tempo case study.

25 October 2009 | Durables

Volkswagen – The Fun Theory

How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
30 January 2009 |

Volkswagen – Hands on Challenge

Fantastic online campaign to promote the new Volkswagen Golf Trend in Norway. The contestants must keep their computer mouse on a virtual car. Whoever lasts longest, wins a brand-new ...
03 March 2016 |

Samsung Gear VR – #BeFearless

Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ...