Heineken – The Jonah Lomu Machine
What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub that is packed with sport fans? Heineken did ...
This brilliant activation makes electric cars look quite sexy. The live pong gaming installation, controlled by two third generation electric Smart cars, was launched at the Frankfurt Motorshow and created a huge media buzz in Germany. Check the great up tempo case study.