Volkswagen – The Fun Theory
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
This brilliant activation makes electric cars look quite sexy. The live pong gaming installation, controlled by two third generation electric Smart cars, was launched at the Frankfurt Motorshow and created a huge media buzz in Germany. Check the great up tempo case study.
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
Fantastic online campaign to promote the new Volkswagen Golf Trend in Norway. The contestants must keep their computer mouse on a virtual car. Whoever lasts longest, wins a brand-new ...
Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ...