Smart – The Most Open Test Drive in the World

25 March 2016 | Durables

It’s feel good Friday. That means it’s time for a sunny case. In this one Smart invited duo’s (partners, best friends, mothers and daughters) for test drive in the new Smart cabrio. The drivers were hooked up to a lie detector and were asked some daring questions. Only honest answers kept the cabrio’s top open. This hilarious video shows what happened.

 

 

07 March 2014 | Durables

Kenneth Cole – Google Glass Campaign

Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
03 July 2013 | Durables

Samsung Galaxy – All eyes on S4

This clever and very well-executed concept shows that staring at a Samsung Galaxy S4 for 60 minutes can be really hard. But if you succeed you take it home ...
16 July 2013 | Durables

Philips – You Need to Hear this Table

In this experimental campaign pub tables are transformed into interactive music installations. For several popular East London pubs Philips designed arty tables with illustrations that were meaningful to the ...