SCNF RÉSEAU RAILWAY – VR Nightmare Experience
Unauthorized trespassing onto rail lines is one of the major causes of death throughout the railway network in France. In order to raise awareness among high schoolers and curb ...
This is a great case in the category freaky PR-stunts. Russians don’t like buying insurance, but they do like fun games. That encouraged Smartpolis Insurance to organize a tournament that looks like curling but with cars instead of rocks. The campaign created a huge buzz all over the world and generated 700% (!) increases of website traffic. Check out the case video to learn more about this crazy success story.