Nivea – The Second Skin Project
Nivea had developed a new technology that allows people to feel a human touch from anywhere in the world through sensors and a VR headset. A Spanish mother and ...
This is a great case in the category freaky PR-stunts. Russians don’t like buying insurance, but they do like fun games. That encouraged Smartpolis Insurance to organize a tournament that looks like curling but with cars instead of rocks. The campaign created a huge buzz all over the world and generated 700% (!) increases of website traffic. Check out the case video to learn more about this crazy success story.