CASA DE LA AMISTAD – HAIRFEST
Casa de la Amistad, a non-profit organization that supports children with cancer living in poverty, created this excellent doing good event. The goal: search hair donors to make wigs ...
This is a great case in the category freaky PR-stunts. Russians don’t like buying insurance, but they do like fun games. That encouraged Smartpolis Insurance to organize a tournament that looks like curling but with cars instead of rocks. The campaign created a huge buzz all over the world and generated 700% (!) increases of website traffic. Check out the case video to learn more about this crazy success story.