Shell – VAN GOGH AT WORK
Since 2005 Shell helps the scientists of the Van Gogh Museum with technical knowledge and inventions. Their research provided a great insight into Van Gogh’s way of working, as ...
This is a great case in the category freaky PR-stunts. Russians don’t like buying insurance, but they do like fun games. That encouraged Smartpolis Insurance to organize a tournament that looks like curling but with cars instead of rocks. The campaign created a huge buzz all over the world and generated 700% (!) increases of website traffic. Check out the case video to learn more about this crazy success story.