WestJet – Christmas Miracles Part II
With this give away stunt on Canadian airports WestJet last year produced a feel good campaign that went viral to the max (the video has been watched over 36 ...
This is a great case in the category freaky PR-stunts. Russians don’t like buying insurance, but they do like fun games. That encouraged Smartpolis Insurance to organize a tournament that looks like curling but with cars instead of rocks. The campaign created a huge buzz all over the world and generated 700% (!) increases of website traffic. Check out the case video to learn more about this crazy success story.