KURASHIKI CENTRAL HOSPITAL – SURGEON TRYOUTS
According to the Kurashiki Central Hospital medical schools in Japan focus too heavily on book knowledge and not enough on hands-on surgical practice. That’s why they teamed up with ...
This is a great case in the category freaky PR-stunts. Russians don’t like buying insurance, but they do like fun games. That encouraged Smartpolis Insurance to organize a tournament that looks like curling but with cars instead of rocks. The campaign created a huge buzz all over the world and generated 700% (!) increases of website traffic. Check out the case video to learn more about this crazy success story.