Renault Zoe – Life size scalextric
To promote the new electric Zoe Renault built a life-size scalextric around the streets of central London. Two Zoe cars were modified to be controlled using scalextric’s controllers, which ...
On the endless highways from Lima to the Chilean border drowsy drivers are the top cause of car accidents. To make matters worse, there are no areas where drivers can rest. That inspired Sodimac Homecenter to create a stop around one of its advertising billboards. Here tired drivers can take a nap in a garage decorated like a bedroom, provided with 24/7 security, Wi-Fi, sleep masks and snacks. A home away from when people need it the most. Great concept!