Diesel – Go with the Fake
Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes ...
On the endless highways from Lima to the Chilean border drowsy drivers are the top cause of car accidents. To make matters worse, there are no areas where drivers can rest. That inspired Sodimac Homecenter to create a stop around one of its advertising billboards. Here tired drivers can take a nap in a garage decorated like a bedroom, provided with 24/7 security, Wi-Fi, sleep masks and snacks. A home away from when people need it the most. Great concept!