Nivea – Print ad & safety bracelet
Again Nivea Brazil presents an ingenious mix of print and technology. Last year they came up with a brilliant solar charger ad and now they developed a print ad ...
In this amazing awareness campaign sunscreen brand Sol de Janeiro and Ogilvy Brazil use a key element of the Brazilian beach life – tattoos – to boost awareness of skin cancer under young beachgoers. More than 450 professional tattoo artists were trained by an oncologist to learn to recognize the first symptoms of the disease. The idea is that, having spotted skin irregularities, the tattooists will encourage their clients to visit dermatologists. Check out the whole story in this case video.
Brandactivation.nl showcases more than 850 cross medial advertising cases from all over the world. Follow us on Twitter.