Shell – Footstep Powered Football Pitch
In a favela in the heart of Rio de Janeiro Shell built the world’s first soccer pitch to have floodlights powered by footsteps. The 200 specially designed tiles placed ...
In this amazing awareness campaign sunscreen brand Sol de Janeiro and Ogilvy Brazil use a key element of the Brazilian beach life – tattoos – to boost awareness of skin cancer under young beachgoers. More than 450 professional tattoo artists were trained by an oncologist to learn to recognize the first symptoms of the disease. The idea is that, having spotted skin irregularities, the tattooists will encourage their clients to visit dermatologists. Check out the whole story in this case video.
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