Desperados – Bass Drop
This one by Desperados is one of the wildest marketing stunts we’ve seen in a while. The brand teamed up with DJ Mike Cervello and organised a party in ...
In this amazing awareness campaign sunscreen brand Sol de Janeiro and Ogilvy Brazil use a key element of the Brazilian beach life – tattoos – to boost awareness of skin cancer under young beachgoers. More than 450 professional tattoo artists were trained by an oncologist to learn to recognize the first symptoms of the disease. The idea is that, having spotted skin irregularities, the tattooists will encourage their clients to visit dermatologists. Check out the whole story in this case video.
Brandactivation.nl showcases more than 850 cross medial advertising cases from all over the world. Follow us on Twitter.