Universal Music – Move Like Lorde
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the ...
To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters with a QR-code. With their smartphones people could get access to an innovative virtual music happening with four best-selling local rock groups. For the technical realization Sony used its own SmartAR system. The campaign results were excellent: the MDR-1 became the top selling headphone on Japan’s leading price comparison e-commerce site, the initiative generated a great deal of free publicity and attracted 390,000 fans in the space of a month.