Samsung Galaxy – All eyes on S4
This clever and very well-executed concept shows that staring at a Samsung Galaxy S4 for 60 minutes can be really hard. But if you succeed you take it home ...
To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters with a QR-code. With their smartphones people could get access to an innovative virtual music happening with four best-selling local rock groups. For the technical realization Sony used its own SmartAR system. The campaign results were excellent: the MDR-1 became the top selling headphone on Japan’s leading price comparison e-commerce site, the initiative generated a great deal of free publicity and attracted 390,000 fans in the space of a month.