Adidas – Ready to Run
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...
To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters with a QR-code. With their smartphones people could get access to an innovative virtual music happening with four best-selling local rock groups. For the technical realization Sony used its own SmartAR system. The campaign results were excellent: the MDR-1 became the top selling headphone on Japan’s leading price comparison e-commerce site, the initiative generated a great deal of free publicity and attracted 390,000 fans in the space of a month.
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...
Backing up a trailer or caravan can be quite challenging. That’s why Volkswagen invented its Trailer Assist. To create buzz around the new feature VW Norway came up with ...
Love this one from Mercedes. To promote its Active Park System the company sent out a fleet of cars into the streets of Stuttgart in the busy days just ...