Mercedes – Return to Chapman’s Peak
Mercedes-Benz has come up with a powerful way to promote its self-driving technology. Most South African’s will remember the famous and Gold Lion winning commercial from 1990 that featured ...
To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters with a QR-code. With their smartphones people could get access to an innovative virtual music happening with four best-selling local rock groups. For the technical realization Sony used its own SmartAR system. The campaign results were excellent: the MDR-1 became the top selling headphone on Japan’s leading price comparison e-commerce site, the initiative generated a great deal of free publicity and attracted 390,000 fans in the space of a month.
Mercedes-Benz has come up with a powerful way to promote its self-driving technology. Most South African’s will remember the famous and Gold Lion winning commercial from 1990 that featured ...
It’s scientifically proven that mom’s smell soothes the baby. That’s why pediatricians recommend mom’s to leave a blanket or a worn t-shirt that smells like her to calm their ...
Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...