Sony – Xperia Underwater Store
We’ve seen quite a bit stunts to promote waterproof gadgets the last few years. In this one Sony Xperia takes the show don’t tell concept to the next level. ...
To demonstrate the photographic performance of the Xperia Z5 camera, Sony in France came up with this spot-on Instagram adventure. The experience begins with a picture of a Paris building that you can actually zoom in on (Instagram doesn’t offer a zoom feature). When you click on it you enter a game with weird creatures and hidden messages. People who find the code can win two tickets for Champions League semi-final. The video below shows the campaign in action.