Sony Mobile – Instazoom

15 April 2016 | Durables

To demonstrate the photographic performance of the Xperia Z5 camera, Sony in France came up with this spot-on Instagram adventure. The experience begins with a picture of a Paris building that you can actually zoom in on (Instagram doesn’t offer a zoom feature). When you click on it you enter a game with weird creatures and hidden messages. People who find the code can win two tickets for Champions League semi-final. The video below shows the campaign in action.

05 January 2018 |

Samsung – From Dream to Reality

For years filmmaker Max Joseph had a crazy idea that wouldn’t go away. He dreamed of filling highway dividers, which can be found in the median of many US ...
21 December 2012 | Durables

Nike – Fuel Missions

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
13 February 2017 |

ASICS – The Big Chase

For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand ...