Sony Mobile – Instazoom

15 April 2016 | Durables

To demonstrate the photographic performance of the Xperia Z5 camera, Sony in France came up with this spot-on Instagram adventure. The experience begins with a picture of a Paris building that you can actually zoom in on (Instagram doesn’t offer a zoom feature). When you click on it you enter a game with weird creatures and hidden messages. People who find the code can win two tickets for Champions League semi-final. The video below shows the campaign in action.