Sony – The Xperia Soda Stunt

14 November 2012 | Durables

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free sodas with a hidden surprise. A few unsuspecting winners walked home with brand new phones…

29 June 2009 | Durables

Philips – Philips vs.

Philips uses the social network site Twitter in its new campaign. In a worldwide contest Twitterers are challenged to describe what makes Philips products unique and handy. The best ...
04 June 2010 |

Citroën – KaraoC3

Citroën combined a 100th anniversary party for the famous Gran Via in Madrid with a massive promotion event for its new C3 Picasso. The French car brand organized the ...
05 January 2018 |

Samsung – From Dream to Reality

For years filmmaker Max Joseph had a crazy idea that wouldn’t go away. He dreamed of filling highway dividers, which can be found in the median of many US ...