Sony – The Xperia Soda Stunt

14 November 2012 | Durables

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free sodas with a hidden surprise. A few unsuspecting winners walked home with brand new phones…

18 July 2019 |

Nike Air – Graffiti Stores

Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art ...
05 November 2009 | Durables

Ford – Fusion 41

Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims ...
14 August 2015 |

Samsung – Recharge Yourself

The new Samsung Galaxy S6 offers wireless charging. To promote this new feature Samsung asked the Belgian ‘upcycling artist’ Evy Puelinckx to turn unused cable spaghetti into new design ...