Sony – The Xperia Soda Stunt

14 November 2012 | Durables

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free sodas with a hidden surprise. A few unsuspecting winners walked home with brand new phones…

11 January 2017 |

Canon – Printers in Concert

To demonstrate the reliability of its printers, Canon asked a 19-person orchestra to perform Beethoven’s 7th Symphony. But instead of reading sheet music on a stand, 19 imageCLASS printers printed ...
02 August 2012 |

Nike – House of Innovation

Check this seriously cool brand experience during the Olympics. In cooperation with Selfridge London Nike created the House of Innovation: a high-tech experiential retail space designed for digitally connected ...
02 September 2014 | Durables

Volkswagen – Charge up for the new e-Golf

To charge people up for the new e-Golf, Volkswagen in Norway came up with this innovative campaign. The car brand utilized the charging hardware on smartphones to interact with ...