Sony – The Xperia Soda Stunt

14 November 2012 | Durables

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free sodas with a hidden surprise. A few unsuspecting winners walked home with brand new phones…

24 September 2014 | Durables

IKEA – Climbing Wall Stunt

IKEA promoted the opening of its 30th store in France with this awesome  outdoor installation. In front of the cathedral in Clermont Ferrand the Swedish retailer built an IKEA ...
12 November 2018 | Durables

MINI – Tweet to Test Drive

To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...
17 August 2009 | Durables

IKEA –IKEA-fans

Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the ...