Sony – The Xperia Soda Stunt

14 November 2012 | Durables

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free sodas with a hidden surprise. A few unsuspecting winners walked home with brand new phones…

01 October 2016 |

IKEA – The Dining Club

When we cook together, we make more than just food. That’s the idea behind the IKEA Dining Club last September. In the company’s Shoreditch, London location people could prepare ...
17 September 2019 |

BMW – Stage Your Driveway

In this innovative and pretty successful brand collaboration BMW Canada teamed up with real estate company Heaps Estrin to put the spotlights on its most elite vehicles. Three BMW ...
05 December 2014 | Durables

IKEA – KITCHEN BLIND TEST

IKEA’s goal is to make life in the kitchen easier. So for the re-launch of its METOD-series they came up with a PR stunt to prove just how practically designed ...