Sony – The Xperia Soda Stunt

14 November 2012 | Durables

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free sodas with a hidden surprise. A few unsuspecting winners walked home with brand new phones…

26 November 2013 | Durables

Fiat – Italian Masterpiece Project @ LA Auto Show

For decades the Fiat 500 has been a tiny heartbreaker on wheels. But the new 500L is bigger than you might expect. To emphasize this Fiat launched a colourful ...
20 February 2012 | Durables

Mercedes – Key to Viano

Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro ...
30 October 2016 | Durables

The North Face – Extreme Shopping

If it comes to brand experiences The North Face in South Korea dares to go to the max. In its Extreme Shopping campaign, the outdoor specialist surprises shoppers with ...