Volkswagen’s Pedestrian Detection
The best way to explain a new technology is to show how it works. That’s the idea behind this fun advertising stunt for Volkswagen’s Pedestrian Detection system in a Spanish cinema....
With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free sodas with a hidden surprise. A few unsuspecting winners walked home with brand new phones…